BRAND ORIGINA REVOLUTION ORIGINATING FROM MEDICALAESTHETICS CLINICAL PRACTICE

Elbaono's story began with a Seoul-based medical-grade beauty lab's clinical insights into Asian women's core pain points. Commuters want quick makeup plus anti-acing benefits, those with sensitive or post-procedure skin seek a natural finish yet fear irritation. While the industry still separates makeup performance from medical-grade care, we set out to pioneer a new path for daily medical-grade cosmetic care -- turning makeup into an extension of aesthetic repair, and lightweight textures into carriers of clinical-grade anti-aging efficacy
Founder Lee Ji-eun, a pioneer in medical-grade cosmetic care R&D, boasts over 20 years of experience in Korea's medical aesthetics and beauty sector. A former joint researcher in dermatological aesthetics at Seoul National University, she has long focused on cross-disciplinary research into post-procedure repair and daily anti-aging. She assembled an elite R&D team ofKorea's top medical-grade botanical extraction engineers, clinical makeup formulators and skin physiology experts, embarking
on an innovative journey of integrated medical-grade cosmetic care.